“A more forward thinking approach,” was the mission of Hugo Boss creative director Eyan Allen, who cited pop art and couture cuts from the Fifties and Sixties as inspirational starting points. But he gave the swingy, full-skirted satin coats, skirts and dresses a bit of downtown edge with big industrial zippers or a touch of metallic leather with a hologram shine. One particular standout was a long white, one-shoulder shirt dress, a silver hologram leather strap gracing the bare shoulder.
Meanwhile, Allen went for a “tailored sportswear look” for the Hugo guy. Sport and street came together in cotton suits with an inset blouson back, or a natty, short-sleeved tailored sweatshirt. Ultra- high sheen fabrics were used for the sleeves or the body of suit or sport jackets, and an engineered ombre print added a jolt of energy to everything from four-button jackets and small-collared shirt to dressy, knee-length shorts.