By  on October 8, 2018

NEW YORK — Given its name and the audience it targets, Hypefest, the first shopping event and festival put on by Hypebeast, was unexpectedly somber.

The two-day event, which took place this past weekend in the Brooklyn Navy Yard, was spread between two buildings, which were filled with about 50 brand booths. The marketplace was complemented by talks, food and live performances from a stage outside.

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