NEW YORK — I-Iman, the supermodel’s fashion-forward color line, will premiere its first skin care collection at the end of April.
This story first appeared in the March 14, 2003 issue of WWD. Subscribe Today.
“Skin care is always a necessity, especially for African-American women,” said Iman, president and founder of Impala Inc., the marketing and distribution company for I-Iman Makeup Worldwide, Iman Cosmetics International and Military.
The goal was to make skin care products formulated for “simple prevention and maintenance,” said Iman, adding, that she didn’t want to create another dermatologist-like brand. Iman also took a simple approach to naming the products. “The cleanser is called Cleanser,” she noted. Each item in the five-stockkeeping-unit collection was formulated to work effectively with the cream-based products in the makeup line.
Along with Cleanser, a light foaming formulation for all skin types that retails for $25 for 4 oz., the collection contains Tonic, which gently exfoliates to remove excess dirt and makeup and is priced $20 for 4 oz. There is also Hydrator, which contains SPF 15 and is designed to absorb oil to give skin a matte appearance. It retails for $32 for 1 oz. Drench, $32 for 1.7 oz., is a heavy cream moisturizer formulated for normal to dry skin. It also contains SPF 15. Rounding out the regimen is Eye Care, $32 for 0.5 oz. It is formulated for all skin types and designed to eliminate dark circles caused by environmental stress and hyperpigmentation.
Executives declined to comment on sales projections, but industry sources estimate the collection could do as much as $1 million at retail in the first year.
The I-Iman skin care products contain Antarcticine, an organic complex found in the base of Antarctic glaciers. It is said to increase collagen formation and enhance the formulation of elastin, to make skin brighter and more resilient, as well as protect it from environmental extremes. The packaging, created in-house, was designed to reflect a cool look with pale green and white products encased in clear plastic containers that resemble an ice block. The formulations also include green tea extract; aloe vera; vitamins A, E and C, and grain extracts to help nourish, restore, regulate and protect the skin’s natural balance.
The products will be sold in the brand’s normal distribution of sephora.com, Sephora doors in cities across the U.S. and Henri Bendel here. While no advertising is planned, sampling will begin at counters at the end of March.