HAHT has issued 8.9 million shares in the new, privately held entity in exchange for all of iMediation’s outstanding stock, including shares of arcadiaOne, the Sunnyvale, Calif.-based online content management player it acquired in November. The price was not disclosed.
The deal brings HAHT a roster of roughly 70 clients, including some with big B2C brands like L’Oreal, Richemont, Virgin, Philips, Minolta and Hasbro; boosts its presence in Europe, and enhances its Web site management capabilities. Commenting on the transaction, Sheryl Kingstone, senior analyst at the Yankee Group, said, “The management of product information is a huge issue for companies that have spent millions on their brands. This acquisition fills in a crucial piece of HAHT’s demand chain management road map and benefits consumer product companies with strong brand identification.”
Investors retaining stakes bought under iMediation’s previous ownership include General Electric Capital, Reuters Investments, Morgan Stanley Dean Witter Equity Funding and Deutsche Bank AG. Europatweb, LVMH chairman Bernard Arnault’s Internet investment and development unit, sold its stake in iMediation prior to the deal with HAHT, a company spokesman said Wednesday. Arnault has been paring down Europatweb’s investments in recent months, but has declined to furnish details.