KOURNIKOVA SERVES: Tennis Ice Queen Anna Kournikova will be the poster girl for Adidas’ new ClimaCool footwear. The statuesque blonde, along with soccer standout David Beckham (who’s married to Posh Spice) and Olympic swimmer Ian Thorpe, will star in a TV and print campaign that breaks in the U.S. Monday. Geared for tennis, running, crosstraining and basketball, the $100 sneakers are designed to have complete ventilation instead of just on the soles. They will be available in stores March 15. Footwear is the push for now, but Adidas plans to add apparel to the mix next year.
DRAMATIC DEMOGRAPHIC SHIFTS ONLINE: People ages 50 and up represent just 16 percent of cybershoppers, but they’re expected to account for 30 percent of customers making their first visit to an e-commerce site between now and 2006, according to research released Monday by Jupiter Media Metrix. Internet consultant JMM is forecasting online sales of apparel, prescription drugs and home products will heat up as a result. By 2006, the majority of online shoppers is projected to be over 35 and have annual household income between $30,000 and $75,000, as young adults, ages 19-35, contract to constitute just 19 percent of new cybershoppers. Young adults currently represent 47 percent of online shoppers, or 31 million of the 66 million American online shoppers.