SEARS HOOK-UP: Sears, Roebuck & Co. has teamed up with CBS Television whereby Sears will sponsor High Definition Television coverage of the 2002 NCAA Men’s Basketball Championship. CBS Sports’ coverage of the 2002 NCAA Men’s Basketball Final Four and Championship games will be broadcast live Saturday, March 30 and Monday, April 1 from the Georgia Dome in Atlanta. According to Sears, this partnership allows Sears to take a leadership role in educating consumers about the benefits of HDTV.
THE LAST SHOE: Reebok continues with its women’s-focused advertising campaign during Thursday’s episode of “Survivor: Marquesas.” Venus Williams, Missy Elliott and Elisabeth Filarski, a Survivor vet from the Australian leg of the show, appear in the four 30-second ads. Reebok will be back as the official sponsor and athletic footwear supplier for the show, which reels in many female viewers in the coveted 18-to-49 age bracket.
Also on Thursday, the company will introduce Reebokwomen.com, a Web site showcasing women’s products and offering health and fitness tips. Reebok is producing a 52-page magalog, encouraging shoppers to purchase activewear and footwear online, or to read up on fashion trends, profiles and fitness. The inaugural issue will be polybagged with the April edition of Lucky magazine. The biannual publication will be distributed through direct mail, health clubs, stores and special events geared toward women.
CENTURY 21’s NEW DATE: Century 21 will reopen its Cortlandt Street unit Thursday. The discount retailer, which has been closed since incurring substantial damage on Sept. 11, refurbished the store. Doors will open to the public at 11:45 a.m. Century 21 has stores in Bay Ridge, Brooklyn; Westbury, Long Island, and an outlet in Secaucus, N.J.
TOCCA LIVES: Even though Tocca closed its store at 161 Mercer Street in New York last December, the company is still in business. A spokesman said Tocca LLC did not renew or extend its distribution agreement with Onward Kashiyama, which held the store’s lease. But it hopes to open another store at some point. “Tocca LLC will be looking for a new store location once the general retail climate has restabilized,” said the spokesman. In place of the Tocca shop, Italian fashion firm Marni opened.