BURBERRY SETS THE DATE: Burberry will kick off its road show on June 24 and present its prospectus during a news conference in London. Burberry chief executive Rose Marie Bravo and Mike Metcalf, the company’s chief operating officer and chief financial officer, are both expected to be present at the briefing. Trading is due to begin in mid-July.

This story first appeared in the June 19, 2002 issue of WWD. Subscribe Today.

ACCOUNTING FOR MAY: May Department Stores Co. promoted J. Per Brodin to vice president, corporate accounting and reporting. He reports to Lonny Jay, senior vice president, planning and reporting, and succeeds Michael Culhane, who’s been named vice president and controller of the Filene’s unit. Brodin joined the firm in March as director, corporate accounting and reporting, and brought with him 12 years of experience with a public accounting firm.

FINELL RETURNS: Saks Fifth Avenue, seeking to elevate the styling of its private labels, is bringing back Connie Finell as vice president and divisional merchandise manager. Finell spent 15 years with Saks and was a top buyer for such categories as couture, designer sportswear and accessories. After Saks, she joined Mitchells of Westport as vice president and general merchandise manager, where she was instrumental in building up Mitchells’ women’s business. She left Mitchells in 2000, after four years on the job. Back at Saks, Finell will supervise eveningwear and coats, the private brands called SFA Collection and Real Clothes, and will report to Bill Lynch, senior vice president and general merchandise manager. Finell succeeds Daphne Pappas, who left in December. Pappas also had contemporary, but that’s being covered by Lynch.

CATEGORICAL IMPERATIVE: While it’s long been known that successful e-tailers spur twice as much purchasing offline than on their Web sites, it’s a significant shift that finds apparel has risen to become the category benefiting second-most-often from the effect. A survey of Net users, taken in March and released Tuesday by management consultant Retail Forward, found 23 percent of cybershoppers visiting apparel sites subsequently went to the e-tailers’ stores to shop for items they saw online. This was trumped only by the 38 percent who did so after shopping the Web for electronics. Putting the Internet’s influence in perspective, however, the survey further found 36 percent had never researched goods online and then shopped for them at the e-tailers’ traditional store.

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