Tween retailer Fashionologie will close its doors Jan. 21. Perhaps timing was the problem: Launched just before the economic downturn in June 2008 by prominent Angelenos Elizabeth Wiatt and Jamie Tisch, the Hollywood and online store threw craft parties for tweens and sold clothing tweens could embellish with charms. Prices started at $16.50 for a tank top and $2 for charms. A tie-in with Disney and the Jonas Brothers publicized it, and celebrities such as Sabrina Bryan of the Cheetah Girls stopped by. The retailer on Thursday sent an e-mail to its customers, revealing plans to close and offering 70 percent off all merchandise.
This story first appeared in the January 8, 2010 issue of WWD. Subscribe Today.