FIRMENICH BUYS NOVILLE: Firmenich, the Swiss flavors and fragrances firm, announced it has acquired Noville Inc., a South Hackensack, N.J.-based flavors and fragrances company. Noville is well-positioned in the U.S. home- and oral-care markets, according to a statement from Firmenich. “The acquisition of this highly focused and reputable private company matches our commercial strategy and represents an excellent cultural fit,” stated Patrick Firmenich, chief executive officer of Firmenich. “It allows us to reinforce our position in major U.S. market segments and to access important new clients.” Terms of the deal were not disclosed.

REFORM MOVEMENT: Bankruptcy reform legislation, long sought by retailers, has been reintroduced in Congress — the fourth attempt in recent years to get a bill passed. The measure, which would make it more difficult for individuals to dissolve unsecured debt, was introduced by Senate Finance Committee chairman Charles Grassley (R., Iowa), who said the bill would be considered early on by the Senate in the 109th Congress, which began a two-year session last month.

SKETCH IN TIME: An illustration lounge, sponsored by W Hotels, has been set up backstage at Bryant Park. There, well-known illustrators such as Annie Rudden, Deanne Cheuk, Peter Arkle, as well as Liz Baum, Robbie & Dasha and Jamie Tanner from Moby’s artist depot store, The Little Idiot, are drawing their interpretations of fashion week.  Celebrities like Katie Couric, John Leguizamo, Rachel Hunter, and Elisha Cuthbert have dropped by the lounge and offered up their sketches, too. Guests at the shows are invited to pull up an easel and draw. In the spring, “Backstage at Bryant Park” will go on a traveling exhibit to W properties, and pieces of the collection will be auctioned to benefit DIFFA,  The Design Industries Foundation Fighting Aids.

This story first appeared in the February 10, 2005 issue of WWD. Subscribe Today.