HIGH TIDE AT HARRODS: Harrods has poached Susanne Tide-Frater, currently head of creative direction at Selfridges, to be its new creative director. Tide-Frater, who joined Selfridges seven years ago, will take up her role at Harrods London on Sept. 1, reporting to Richard Simonin, the London store’s chief executive officer. The position is a new one, created to “further develop new concepts and innovations,” the store said in a statement. Tide-Frater will work closely with the buying and marketing divisions. Prior to her current position, Tide-Frater was head of fashion direction at Selfridges. However, the departure should come as no surprise. As reported in February, Alannah Weston, daughter of Galen Weston, the new owner of Selfridges, this month becomes the store’s full-time creative director. And Tide-Frater is not the first in the exodus — Peter Williams stepped down as Selfridges ceo in February, and David Riddiford, the buying and merchandising director, announced his departure last month to join Lane Crawford in Hong Kong.
THE PARSONS PROJECT: As their senior class project, a group of Parsons School of Design students studying entrepreneurship were asked to come up with an event that would make money — but they took the assignment a step further by tying their event to a charitable cause. The students have organized an auction that will take place on Friday night at David Rago Auctions in Lambertville, N.J., and will be managed by Parsons instructor Nicholas M. Dawes, who is also a host on the “Arts & Antiques Roadshow” on PBS. The proceeds will benefit The CFDA Foundation Inc.’s various philanthropic efforts. The class aggressively pursued fashion contacts for donations, putting together a series of packages, one of which includes a Dior saddlebag, a vintage wrap dress from Diane von Furstenberg, a salon package at Saks Fifth Avenue, a leather bag from Ungaro, cashmere knits from Cynthia Rowley, clothing and a showroom tour from Zegna, clothing from Parsons senior Chris Benz and a spring basket from Ralph Lauren filled with a dozen each of men’s and women’s Polo shirts. Clea Driscoll, a Parsons senior, noted that for those unable to attend the auction in person, bids can be made through eBay at its ebayliveauctions.com Web site.
FLYING HIGH: Zambesi, a New Zealand label, is revamping the uniforms worn by 3,000 Air New Zealand employees as part of its pitch to put Kiwi fashion on the international map. The company recently took over sponsorship of New Zealand Fashion Week. The new looks for Air New Zealand are expected to be introduced in 2006. Nina Ricci and Christian Dior are among the designers that created in-flight attire in the past for the airline.