MODEL DEBATE: Unlike Milan, the British Fashion Council has decided it won’t enforce an official body mass index ruling during London Fashion Week because it doesn’t want to discriminate against models. Hilary Riva, the head of the BFC, and chairman Stuart Rose plan to speak to designers to persuade them to make responsible decisions regarding their models. In the U.S., the Council of Fashion Designers of America has issued guidelines for models that seek to educate and create awareness, rather than enforce regulations. Italy’s manifesto takes ethnic differences into consideration, in addition to setting the minimum age for models at 16 and setting a body mass index. Models also will be expected to have a license that guarantees they are healthy.

PUMA SIGNS TANIHARA: Puma has signed professional golfer Hideto Tanihara to wear its golf footwear and apparel. Tanihara has won four tour titles in Japan, earned second place in the prize money rankings in Japan for 2006 and tied for fifth at The British Open Championships last year. Launched last spring, Puma Golf includes an assortment of golf footwear, apparel, bags and accessories. The company’s other golfers under contract include Geoff Ogilvy, Johan Edfors, Nicole Perrot, Miho Koga and Erica Blasberg.

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