ROWLEY ONLINE: Cynthia Rowley has added e-commerce to her Web site, The site now sells the designer’s entire assortment, from apparel to accessories, fragrance and home items. It also will offer one product a month that will be exclusive to the site. The first such item is a silk scarf with a backgammon board motif, which comes with playing pieces and can be used as an actual game. It retails for $250. The e-commerce move makes Rowley’s designs available worldwide. “The revamping of our Web site not only increases our visibility with international customers, but also allows us to learn things about them,” Rowley said in a statement. “The online store will help tell us where in the world we have the biggest audiences — and where we should be opening stores.”

GUATEMALA’S GREEN LIGHT: President Bush issued a proclamation Friday implementing the Central American Free Trade Agreement for Guatemala on July 1. That widens the effective scope of the free trade deal, which already includes El Salvador, Honduras, Nicaragua and the U.S. The Dominican Republic has yet to implement CAFTA, while Costa Rica has not ratified it.

This story first appeared in the July 5, 2006 issue of WWD. Subscribe Today.

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