SEEING PRETTY: BCBG Max Azria has signed a licensing deal with New York-based ClearVision Optical for a line of eyewear for women with an option to launch men’s. ClearVision replaces Eyespace, whose licensing contract expired in December. The collection, which launches in February 2005, will feature 30 pieces crafted from premium Japanese metals, such as stainless steel and bronze, as well as laminate designs made of zyl, a high-end Italian plastic. The looks will feature tortoise laminates along with rimless and semirimless styles in colors ranging from rich jewel tones to pastels. Targeting the optical retail channel, the line’s wholesale prices range from $55 to $75. BCBG will support the launch with an advertising campaign hitting glossies in February.

ONBOARD OAKLEY: Sunglass and apparel maker Oakley Inc. has appointed Mary George to its board of directors and nominating and corporate governance committee. George is a former chief executive officer of helmet maker Bell Sports Corp. in Irving, Tex., and is co-chairman of its board. Foothill Ranch, Calif.-based Oakley has seven members on its board.

This story first appeared in the October 4, 2004 issue of WWD. Subscribe Today.

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