SIMPSON AND SKECHERS: Mall-based footwear company Skechers U.S.A. announced a global endorsement deal Tuesday with singer Ashlee Simpson. Carrie Underwood of “American Idol” is the current face of the brand, and Christina Aguilera and Britney Spears have been featured in previous campaigns. Simpson will appear in a marketing campaign that includes print and personal appearances. Skechers declined to specify the financial terms of the deal. “Ashlee has an incredible and refreshing style that appeals to tweens, teens and young women … we think her spunky personality and take-charge attitude is symbiotic with Skechers,” said Jennifer Clay, vice president of corporate communications for the Manhattan Beach, Calif.-based brand.

MARKWINS PRESIDENT TO RESIGN: Jim Koeppl is set to resign from his role as president of North America for Markwins International to focus on other interests. Markwins chief executive officer, Eric Chen, said Koeppl will continue to participate for the next year as a consultant to the executive management team. Martin Toh will continue to manage operations at Markwins North America and will assume a greater role in the strategic development of the company. Shawn Haynes will be responsible for the marketing of Markwins’ branded businesses: Wet ‘n’ Wild, Black Radiance, Tropez and SoHo. Eric Weeks now will be responsible for sales and marketing of the collections business, inclusive of The Color Workshop, Bath, Youth and Accessories.

This story first appeared in the July 19, 2006 issue of WWD. Subscribe Today.

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