SISLEY SHEETS: Benetton-owned brand Sisley has inked a four-year licensing deal with Turkey’s Zorlu Holding for a line of bedsheets and home linens. Benetton said each Sisley Casa collection will draw on themes from the clothes and create an “avant-garde look.” The home items will be grouped into five lines called Black & White, Vintage, Soft, Shiny and Basic. The new products will bow this August in five of Benetton’s flagships, in Paris, London, Madrid, Milan and Palermo, Italy. The lines will be sold in Sisley stores, department stores and other specialized retail outlets, first in Europe and eventually elsewhere. A Benetton spokeswoman said prices range from 3 euros, or $3.69, for a small towel to 300 euros, or $369.24, for a bedspread. She was unable to provide sales forecasts for the line.
SEVEN’S GAIN: A French appeals court this week canceled the “Seven7” trademark of Seven Licensing and ordered the company to pay the legal fees of L’Koral Inc., originator of Seven For All Mankind jeans. The companies were embroiled in a three-year trademark infringement lawsuit. Maurice Ohayon, the founder of denim line Notify, was the original owner of the Seven7 mark and filed the lawsuit in 2002 against L’Koral. He lost in 2003 and in the interim sold the licensing rights to Gerard Guez, chairman of Tarrant Apparel Group. The cancellation of the Seven7 trademark means that Guez’ company no longer has any trademark rights in France. The decision could have a domino effect on other jurisdictions, said Bruce Wessel, attorney for L’Koral, which has cases pending in the U.S. and Belgium.