UNDER FIRE: Mossimo’s chief financial officer Mali Shrinivas came under fire Thursday, as a report surfaced in the Wall Street Journal that the 43-year-old executive may have misrepresented his employment background. Mossimo, the 17-year-old Santa Monica, Calif., manufacturer producing goods exclusively for Target, hired Shrinivas as cfo on Feb. 6, after Manny Marrero stepped down. A Mossimo company press release claimed Shrinivas worked for a now-defunct Swedish children’s clothing company, Dynarc AB, with over 600 stores worldwide and revenues of $650 million. According to executives interviewed in the Journal, Dynarc is a telecommunications networking company that filed for bankruptcy in 2001. In February, Shrinivas told WWD he had been employed at Deloitte Consulting, now part of Deloitte & Touche in Los Angeles. Calls to Deloitte & Touche confirmed Shrinivas had been with the company as a senior manager from February 2003 to October 2003. Calls to Mossimo founder Mossimo Giannulli and Shrinivas were not returned.
KMART’S NEW AD GIG: This Fall, Kmart Holding Corp. is launching five back-to-school collections on multiple episodes of participating shows on The WB Television Network. The shows include “7th Heaven,” “Reba,” and “Blue Collar TV,” while the Kmart brands highlighted will be Thalia, Route 66 and Joe Boxer. Other retailers have had similar agreements to capitalize on the teen market such as J. Crew and American Eagle Outfitters, which featured its apparel on “Dawson’s Creek,” also on the WB Network.
NIKE CHILD’S PLAY: Nike Inc. has signed Haddad Apparel Group to take over its license for branded children’s apparel and accessories starting in spring 2005. This category was produced by VF Playwear. Haddad, based in New York, already has agreements with Nike to produce Jordan brand and team league apparel for boys and girls. A Haddad spokeswoman said distribution and pricing were expected to remain the same.
ON BOARD: Abercrombie & Fitch on Thursday said new president and chief operating officer Robert Singer was elected to the company’s board of directors. Singer, who was named to the posts earlier in the week, will succeed outgoing operations chief Seth Johnson when he retires next month. He joins A&F from Gucci Group, where he served as chief financial officer since 1995. Also on Wednesday, A&F’s board declared a quarterly cash dividend of 12 1/2 cents a share on the company’s common stock. It will be payable June 22 to shareholders of record as of June 1, A&F said in a statement.