WATCH OUT: Gianfranco Ferré is set to launch a watch collection for its diffusion line GF Ferré. The house said it has signed a licensing deal with Global Watch Industries. The line will bow at Baselworld: The Watch and Jewelry Show in April. A Ferré spokesman said no further information, such as price points or the duration of the license, was available at press time.

SPORT EXTENSIONS: Sporting goods brand K2 has started a business division called K2 Licensing & Promotions to develop licensing and corporate partnership deals for its sport brands, which include K2, Volkl, Rawlings and Marmot. The Carlsbad, Calif.-based company already has inked a multiyear arrangement with comic book giant Marvel Enterprises and, as part of that deal, Marvel will put some of its characters such as Spider-Man on K2 watersport and fishing products, the company said. Two industry veterans have joined the company to help manage the division: Robert Strand, formerly senior director of nonapparel licensing at the National Basketball Association, has been named K2LP’s vice president of licensing, while Frann Vettor-Gray, a former executive at Universal Studios, has been named vice president of corporate alliances. “We intend to tap into new sources of revenue and underdeveloped assets for K2 by unlocking latent brand value through strategic licensing relationships in several new product categories,” said Scott Dickey, president of K2LP.

This story first appeared in the September 22, 2004 issue of WWD. Subscribe Today.