BEAM ME DOWN: Kenneth Cole shoppers will soon be able to receive special promotions news beamed directly to their Palm Pilot, as long as they walk to a store to download the information first. Palm Inc. and TelMeMor-e, a point-of-sale marketing firm, are installing beaming stations in Kenneth Cole New York stores in Manhattan, Chicago and Las Vegas to offer special discounts from July 8 to Aug. 8. All Palm Pilot users have to do is aim their hand-held device at the high-beam stations located in Kenneth Cole store windows and, in seconds, download promotions and get giveaways.
This story first appeared in the June 26, 2002 issue of WWD. Subscribe Today.