BEAM ME DOWN: Kenneth Cole shoppers will soon be able to receive special promotions news beamed directly to their Palm Pilot, as long as they walk to a store to download the information first. Palm Inc. and TelMeMor-e, a point-of-sale marketing firm, are installing beaming stations in Kenneth Cole New York stores in Manhattan, Chicago and Las Vegas to offer special discounts from July 8 to Aug. 8. All Palm Pilot users have to do is aim their hand-held device at the high-beam stations located in Kenneth Cole store windows and, in seconds, download promotions and get giveaways.

This story first appeared in the June 26, 2002 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus