A look from the new Amused line.

<b>MARKETING NAUTICA:</b> Chris Fuentes is taking on the mantle of vice president of marketing for Nautica, a division of VF Corp. and part of the firm’s sportswear coalition.<br><br>Most recently, Fuentes, who has been with VF since 1994, was...

MARKETING NAUTICA: Chris Fuentes is taking on the mantle of vice president of marketing for Nautica, a division of VF Corp. and part of the firm’s sportswear coalition.

This story first appeared in the January 21, 2004 issue of WWD. Subscribe Today.

Most recently, Fuentes, who has been with VF since 1994, was vice president of business development in the firm’s global intimates coalition.

“We’ve brought Nautica product design and execution to a new level, and Chris’ marketing expertise will contribute to defining and developing the strategic positioning of the Nautica brand,” Nautica’s chief executive officer and designer David Chu said in a statement.

Since Nautica is primarily a men’s line, VF plans to stop shipping Nautica women’s jeans after summer 2004 deliveries as it researches and analyzes the department store and the Nautica brand consumer. VF acquired the Nautica business for about $600 million in August.

STRETCHING OUT: Known for its novelty tops sold in specialty stores, Lynn Ritchie is launching a line of lower-priced tops for fall called Amused, which targets the department store channel.

Amused silk cotton tops, which come in a variety of four- to five-color novelty prints, will retail for about $58. The bottoms portion of the Lynn Ritchie line also will be relaunched under the Exclamation by Lynn Ritchie name. The line will be marketed to the specialty store channel and produced in fabrics including stretch woven and stretch denim.

“In order to grow it, we had to showcase it,” said president Lynn Ritchie at her 39th Street showroom in New York. “To make this line more important, we wanted to give them a new name.”

The line of fashion basics, which will retail for anywhere from $98 to $125 and include styles from capris to cargos, is for “the Baby Boomer who wants to look sexy, but not dumb,” said Ritchie.