History: This brand was started in 2000 by London Institute (now University of the Arts London) graduate Yusuke Yanagi, when he was working as a freelance designer. Now 37 years old, he took full control of the brand’s sales and business activities when he established his own company in 2008.
Design philosophy: “Rather than taking inspiration from something and then making things based on that, I make clothes by thinking how I want them to feel when they’re completed. Then, in order to materialize that, I use my own know-how.”
Key items for fall: Ankle-length pin-striped pants and fine wale corduroys, waffle-knit sweaters in subtle two-tone color contrasts, nylon-cotton blend raincoats, collarless shirts and reversible quilted vests.
Price points: In Japan, prices range from 15,000 yen, or about $147, for a checked shirt, to 26,000 yen, or about $254, for a raincoat.
Distribution: Revolver in San Francisco, Blue Button Shop in Toronto and Steven Alan in Tokyo
Key takeaway for the season: “I really think a lot about the use of color in my clothes,” Yanagi said, pointing to a navy blue raincoat that looks almost iridescent in the light due to the contrasting ways the fibers take to the dye.
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