WWD continues its series focusing on prominent reps at the Mart.

Federico Mariel & Associates
Principals: Federico Mariel
Lines: Fitigues, Worlds Apart, Johnny Was, Margaret O’Leary

“The business right now is very immediates-driven. People aren’t committing to big buys, either. The consumer, though, is looking for casual clothing. And that’s what my showroom is all about. The variety of casual styles within my lines gives retailers a whole package, almost like a collection. The depth helps stores build customer loyalty to a given line, too.” –Federico Mariel

Becca Bowen Accessories
Showrooms: 4G47
Principals: Becca Bowen
Lines: Misia, Streets Ahead, Pamela Levin, Planet Cadillac, International Jewelry Designs, Silkscapes, Heller Willette, 12/31 Berez, Thomas Wright, Crislu, Studio, Sauvageau, Eve France, Elizabeth Jackson

“We view every day as a market day. We’re here to make the buyers’ jobs as easy as possible. We ask our vendors to send weekly shipping invoices to list completion dates to monitor orders, and we call stores to be sure they get their goods. Following up is crucial.”
–Becca Bowen

Virginia Utt Sales
Showrooms: 3313, 3420, 3C20
Principals: Virginia Utt
Lines: Black Tie by Oleg Cassini, Black Tie Separates, Chetta B by Peter Noviello and Sherri Bloom, Noviello Bloom Suits, Givenchy en Plus, Arthur Kohler, Montage by Mosaic, Donna Ricco Dresses, Donna Ricco Petites, Donna by Donna Ricco, Nora Noh Silks, Robert James, Ever Beauty

“Stores are changing their mixes to meet the demands of the Nineties. They’re still carrying better merchandise but adding less expensive lines, as well. To meet this demand, I’m also carrying goods that can be the bottom price point of a better store or the top price point of a moderate store.” –Virginia Utt

Merle Gorman Associates
3G60, 3G58, 1135, 1G02
Principals: Merle Gorman and Gene Gorman
Lines: Clichy, Susan Bristol, Peter Popovitch, Lanz, J Gallery, Bushwacker, EP PRO, Foxcroft, Jon Christy, Persona

“Consumers view traditional apparel as a safe road to travel in difficult economic times. Our offerings span from country traditional to fashion-
oriented traditional.” — Merle Gorman