NEW YORK — Industry 212, held here at the Jacob K. Javits Convention Center from Sunday to Tuesday, showcased an array of brands and a mix of markets.
Whether it was the newest bracelet from Rebel Designs or a trendy new T-shirt from Plain Jane, Industry 212 had a lot to offer buyers looking to fill their stores for summer. But it wasn’t just retailers walking the floor, as high schoolers on assignment browsed the aisles to learn about the business (and do some shopping when the teacher wasn’t looking).
For many of the teens at the show, the first stop was a new resource out of Albany, N.Y., called House of Bimbo, a line of kitschy T-shirts and tank tops carrying sayings like “Boy Beater,” “I Am NY” and “Local Talent.” Owner Diva de Loayza allowed the teens to buy samples.
“It’s less to carry back home and they love to shop, so it’s great,” she said as she sold one brown baseball shirt with “Ghetto” plastered across the front.
“Only $15? OK,” said the teen shopper reaching for her wallet.
As de Loayza closed the sale, she explained that she started the company almost two years ago when she was attending Parsons School of Design here. She moved to her hometown of Albany to start House of Bimbo, which wholesales for $11 to $25. At this show, she said she was booking a lot of tanks and Ts in pink, and preppy polos in blue and pink.
“There’s a lot of pink this season,” she said. “Everyone wants pink.”
At young contemporary firm Blue Plate, long patchwork skirts were booking, as were short bandanna print skirts in pink and blue. Also booking were printed halters with beading detail and crochet dresses with drawstring waists. The Blue Plate collection wholesales for $20 to $30.
As for accessories, Seychelles was offering an array of styles, from black pointed flats to pink high heels and flip-flops.
“People are picking up a lot of pink this season,” said Kevin Morris, sales representative for the brand. “From open toe heels to ballerina flats, pink is the color.”
Morris said retailers are looking to pick up shoes that go well with jeans, since they are selling so many.
“That’s what the girls are wearing, so we make the heels to wear with them,” he said.
Nearby, Rebel Designs was selling leather cuffs accented with crystals and antique brass. Wholesaling between $24 and $36.50, designer Gina Riley customizes each piece to the store, allowing for a choice among about 12 different crystals and leather colors.
But it wasn’t only the products buyers were looking to pick up. They took mini-breaks between appointments for a massage from the Oasis day spa, makeup reapplication from the Macy’s Herald Square Chanel counter and a smoothie from the smoothie bar. For those looking for some business advice, seminars were held throughout the three days, such as “Developing a Celebrity Following and Leveraging Its Benefits to Fuel Your Bottom Line” and “Color Therapy: Defining Your Retail Space Through Color.”
Featuring more than 500 apparel and accessories exhibitors, Industry 212 showcased some of the fastest-growing segments of the marketplace. The show attracted more than 8,000 buyers from specialty and department stores, national chains, mass merchants and mail order and Internet sites, as well as buying offices.
Industry 212 is an affiliate of MAGIC International, a subsidiary of Advanstar Communications.