More than 60 New York-based designers have banded together to stage a giant two-day sample sale to help earthquake victims in Japan.
This story first appeared in the March 28, 2011 issue of WWD. Subscribe Today.
The event, organized by Fashion Girls for Japan, will be held in The Bowery Hotel on Saturday and Sunday. It will benefit Japan Society’s Japan Earthquake Relief Fund, the Red Cross and the New York City Japan Earthquake and Tsunami Fund.
Alexander Wang, Altuzzara, Derek Lam, Diane von Furstenberg, Doo-Ri, Proenza Schouler, Thakoon, VPL and Zero Maria Cornejo are among the designers who will each donate “one rolling rack” of clothing for the event. Accessory designers will contribute products as well. Everything will be discounted 50 percent or more, with all proceeds benefiting the cause.
“We made a dream list of the designers we wanted, and almost everybody said yes. The ones who said no said they didn’t have any extra inventory,” said Julie Gilhart, former women’s fashion director at Barneys New York, who currently is a consultant and among the event organizers.
Fashion Girls for Japan was conceived by Kyoko Kageyama of 3.1 Phillip Lim, who was in Japan when the 9.0 magnitude earthquake and tsunami struck on March 11. Kageyama, along with Kikka Hanazawa, president of VPL, and Tomoko Ogura, fashion director of the women’s Co-op at Barneys New York, are also involved in organizing the fund-raiser.
In another collaborative effort to help Japan, Nordstrom, Zumiez, Pacific Sunwear, The Buckle and other retailers have decided to buy an eight-piece T-shirt collection created by Jedidiah Clothing and Bulldog Drummond to raise funds for World Vision’s efforts in the country, according to Jedidiah. The T-shirts are priced at $20, with $15 of each sale being donated to World Vision. The shirts will start selling at the stores the first week of April but can currently be bought at JedidiahUSA.com. Some of the T-shirts are designed with the words, “Help Heal Japan,” or a red sun suggesting the red disc in Japan’s national flag, or a diagram of the country.
Jedidiah is a humanitarian-based apparel company that each season partners with a nonprofit organization. Bulldog Drummond is a marketing, design and branding firm. A World Vision team reached Sendai within 48 hours of the devastating quake, and Fukushima last Tuesday, to help determine relief operations. “World Vision is already the beneficiary of our spring and summer 2011 collections,” said Kevin Murray, chief executive officer of Jedidiah.
The company’s clothing sales also support a World Vision project to create a trauma recovery center in Cambodia for children rescued from brothels. Additionally, a Jedidiah Japan collection will be launched today to benefit the FEED Projects’ Japan Hunger Fund.