LONDON — Pernille Teisbæk and Hannah Løffler Schmidt have become chief whips of the Copenhagen fashion scene, corralling a crowd of Danish and international influencers for the city’s fashion week, curating their clients’ front rows at shows and connecting Danish brands to international retailers and influencers — and vice versa.
Through their agency Social Zoo, they act as intermediaries, managers, influencers, event organizers and social media gurus. They acted as Copenhagen Fashion Week’s official digital strategic partner in 2017 and, according to multiple industry sources, Social Zoo has an unprecedented influence on brands’ guest lists and seating arrangements at shows. Industry sources said they’ve become the unofficial Copenhagen fashion council, with brands and retailers wanting to partner exclusively with them, especially during the twice-yearly fashion weeks.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit