By  on August 8, 2018

LONDON — Pernille Teisbæk and Hannah Løffler Schmidt have become chief whips of the Copenhagen fashion scene, corralling a crowd of Danish and international influencers for the city’s fashion week, curating their clients’ front rows at shows and connecting Danish brands to international retailers and influencers — and vice versa.

Through their agency Social Zoo, they act as intermediaries, managers, influencers, event organizers and social media gurus. They acted as Copenhagen Fashion Week’s official digital strategic partner in 2017 and, according to multiple industry sources, Social Zoo has an unprecedented influence on brands’ guest lists and seating arrangements at shows. Industry sources said they’ve become the unofficial Copenhagen fashion council, with brands and retailers wanting to partner exclusively with them, especially during the twice-yearly fashion weeks.

To continue reading this article...

load comments
blog comments powered by Disqus