By  on November 30, 2018

LONDON — It’s the rare conversation that starts with Emporio Armani and ends with Newton and Descartes, but that’s the sum of Pietro Boselli, a former runway model with a Ph.D. in engineering, a philosopher’s mind and great ambitions to build his own brand.

Then there are Boselli’s 2.6 million Instagram followers, a number that slightly surprises the Italian native as he never set out to become a social media star, and he doesn’t plan to use the platform to flog just any old product. He’s thinking much bigger than selling blogger-ish merchandise.

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