By  on February 5, 2019

LONDON — Instagram labels may no longer be a novelty, yet Copenhagen-based influencers Thora Valdimars and Jeanette Madsen have been able to identify a niche in the saturated digital space and turn their nascent concept for dress label Rotate into a success.

Their recipe? Focusing on a single category, sweet spot price points, and a hefty dose of glamour and drama. They also have the backing of retailer Denise Christensen of the Danish retailer Birger Christensen.

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