By  on August 12, 2019

“We want Jenni Kayne to become a household name, that’s the objective,” said Julia Hunter, president of the 16-year-old Los Angeles-based lifestyle brand that is the understated, rustic-natural yang to Goop’s flashy headline-grabbing yin.

“This year, the business is almost tripling from $8 million to $25 million…we have seven retail stores, and we’re opening five to 10 in the next year. Business is great and we’re very excited about expanding the company,” said the executive, a veteran of J. Crew and Loeffler Randall. She has been with Jenni Kayne for five years, transforming the brand from a wholesale to direct-to-consumer sales model, with product across women’s clothing and accessories, home and, soon, men’s and children’s.

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