Coach

Show: Tuesday, Sept. 13

This story first appeared in the September 15, 2016 issue of WWD. Subscribe Today.

Online:

Elvis’ purse has left the building. Specifically, the $395 Dinky15 with embellished Elvis patch in black leather and copper – one of several styles that trotted down the runway at the Coach show on Tuesday. Not surprisingly, Team Coach was very explicit in its messaging that a limited quantity of a few of the bags would be available for purchase the morning after its live-streamed presentation. “…Once they’re gone, they’re gone” warned the homepage, ominously, followed by an all-caps “SEPTEMBER 14, 8 A.M. ET.” Call me a cheater, a rules-flouter, a complete and total handbag ho, but it’s only 7:47 a.m. EST and I’m already the proud almost-owner of a skull-embossed, tough little number that I might — if I’m lucky — be able to squeeze a lipstick and cell phone into. Rock on.