Kendall Kylie Jenner pop-up shop

Show: Wednesday, Sept. 7

I knew about a week in advance that Kendall and Kylie Jenner were throwing a party to introduce their Kendall + Kylie New York pop-up shop during Fashion Week. On Wednesday at 3 p.m. PST, both sisters tweeted that the live-stream was starting in 20 minutes, so I jumped on the web site via my laptop. The event was called “Fall ’16 New York Pop-Up” — disappointing to see it was for the current season only, but I scanned the room to see what was for sale on the racks, hoping to find items that weren’t already on the site or other retailers. I didn’t, but I could see airbrush artists personalizing boots and bags for guests at the party. Both sisters did interviews wearing pieces from spring 2017, presented earlier that day. Those images were also online immediately, but I couldn’t find the items for sale anywhere. Several guests wore fall pieces, and the brand’s fall video was looped on giant screens. It put me in the mood to shop, so I clicked back and forth from the live feed to the “Shop” page, and settled on a black mesh mididress that seemed to best capture the ath-leisure-meets-dressy vibe of the fall collection. My size, XS, was plentiful, though many other items were sold out in other sizes and all the shoes and bags were already gone. The transaction itself was quick and easy with a minimum of clicks, and I immediately received an e-mail saying my package was “on its way.”

This story first appeared in the September 10, 2016 issue of WWD. Subscribe Today.