NEW YORK — Several first-time international exhibitors looked to make a splash at this year’s Cosmoprof North America beauty trade show in Las Vegas last weekend.

Known for its classic Agua de Colonia Concentrada, Alvarez Gómez is one of the oldest perfume houses in Spain, dating all the way back to 1899. Its signature cologne is composed of scents taken from Mediterranean plants, flowers and fruits. The company is launching a new line of personal care products for children, as well as two “Balneario” spa collections, Aguavital and Aguacalma. Aguavital is designed to regenerate and hydrate with a fresh fragrance composed of shea nut butter, carrot oils, avocado, wheat germ and vegetable extracts like Indian pennywort and mimosa. Aguacalma, for its part, nourishes the skin with ingredients including grapeseed oil, ginkgo biloba vegetable extract and pennywort.

The spa collections, ranging from $5 for the lip balm to $25 for the fragrance spray and Regenerating Shea Nut Body Butter, will launch this fall in more than 2,000 doors in Italy, Ireland, Ecuador and Portugal, as well as in the Alvarez Gómez’s five freestanding boutiques in Madrid.

Another Spanish company making waves at this year’s show is Alvi Olor, founded in 1983 and known for its natural, handmade line of bath and home fragrances. Each of the six lines features its own scents for different moods and atmospheres, including “relaxing,” “passion,” “energizing,” “calming,” “ocean” and “harmony.”

In the hair care category, a new curling technique, Curlformers, was introduced by British company Hair Flair Ltd. Curlformers vary in size, length and width to provide options. For instance, a Curlformers Hook allows users to take a strand of hair and slide it through the Curlformer. The company also developed four styling products in the Wet Goods range to help keep curls intact, including soft hold cream Stay Loose, holding gel Hold Tight, holding styling spray Spray & Style and hair spray Hold & Shine. The products range in price from $10 to $20.

From Brazil’s Rio de Janeiro comes Plumas & Gemas, a bath, body and skin care collection composed of rainforest botanicals, butters, oils, herbs and therapeutic clays. Each of the line’s four ranges contains a specific fragrance. Baptism is a sensual, oriental floral scent with warm and sweet undertones, while Jungle has a woody fragrance with undertones of fresh tropical flowers. Coconut Water is a fresh, floral scent with undertones of exotic fruit, and White Amazonian Clay is composed of exotic spices and therapeutic herbs and teas with more of an earthy fragrance.

This story first appeared in the July 21, 2006 issue of WWD. Subscribe Today.

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