The national print campaign for 2002 was kicked off with illustrations from ready-to-wear designer Roberto Cavalli, with tag lines such as “Paint the Town Tactel” and “Body Talk by Tactel.” Next up will be ads featuring designs from Yoehlee, Marc Bouwer, Elisa Jimenez, Lisa Marie, Molly Stern, Catherine Malandrino and Hector Terrones. Down the road, other design firms expected to take part in promoting Tactel are Prada, Gianfranco Ferre, Donatella Versace, Norma Kamali, Vivienne Tam and Richard Tyler.
Blends of man-made Tactel and Lycra spandex were first introduced in innerwear and related intimate apparel items, but the rtw project began to take shape last September at the Lyon, Mode City trade show in Lyon, France, where several new generations of Tactel were unveiled: Prisma, which is done in two different components and has a marled, tailored look; Tactel Soft Black, which retains an allover black hue even when at maximum stretch, and Tactel Metallic, a soft, nonabrasive version of microfiber sans a chafing, rough texture.
Marc Bouwer, who was posing next to a lipstick-red evening gown of Tactel that he designed, described the Tactel as “very drapable, even better than silk jersey.” He added that the color really “popped.”
Hector Terrones of Mexico City — who started out as a corsetiere — noted that his draped and pleated Beaujolais-colored evening gown of Tactel was fitted with a built-in corset for extra “oomph.”
Bill Ghitis, president of DuPont Global Apparel, said the Tactel ad campaign teamed with a group of young, contemporary designers and well-known names in the rtw field would spark consumer interest in Tactel and Lycra-based fabrics worldwide.
As reported, the next avenues of expansion for Tactel — which have already started — include activewear, sportswear, men’s wear and children’s wear.
LET’S HUG: The Intimate Apparel Square Club recently hosted its annual HUG (Help Us Give) Award cocktail and dinner at Manhattan’s Grand Hyatt Hotel.
The evening was dedicated to the late Matthew Goldstein, a longtime IASC member and veteran of the innerwear industry. Honorees of the HUG Award were Richard Murray, president of Wacoal America, and Phil Bleser, a senior vice president of J.P. Morgan.
Headed by IASC president Walter Costello, a textile consultant, the dinner was organized by co-chairs Sheila Solomon, national sales manager of Priamo Designs, and Norman Reinhardt, a lace consultant.
SARA LEE BABIES: Celebrating its centennial, the branded apparel companies of Winston-Salem, N.C.-based Sara Lee Corp. rang in the New Year by donating a Sara Lee Centennial Baby Gift to more than 2,000 babies born in North Carolina. The first baby born at each of North Carolina’s 86 birthing centers received a baby cap and bootie set by Hanes Baby.
Earlier this year, Sara Lee donated $5 million to its hometown to create the Sara Lee Center for Women’s Health at Forsyth Medical Center.
JOCKEY PROMOTES GWYN: Milou Gwyn has been named vice president of domestic licensing at Jockey International. Jockey has held the licenses for Tommy Hilfiger intimates since 1993 and Liz Claiborne foundations since 1998.
Gwyn, who reports to Robert Nolan, president of the Jockey brand and designer brands, joined Jockey in 1998 as director of domestic licensing. Nolan said: “During the past three years, Milou has capably managed Jockey’s licensing business through a period of change and growth, and significantly improved the performance of this division.”