LADY LYNNE CLOSES DOORS: Lady Lynne, a 55-year-old maker of fashion daywear, closed its showroom doors at 1 East 33rd St. here Friday.

Steve Aranoff, president, said, “The thrust of our business had always been stores interested in new fashion items, but there are a lot less stores now, and we didn’t get the growth in sales we had expected for the past 14 months.”

Aranoff, who ran his family-owned firm with his son, Eddie Aranoff, who was sales manager, said final deliveries were shipped last Friday for Valentine’s Day selling.

The Lady Lynne line of daywear was sold to smaller specialty shops and department stores. The firm had also produced the Guy Laroche line of daywear for nine years. The license was discontinued last year, said Aranoff.

Aranoff said Tuesday that it was still uncertain whether he will file Chapter 7 for his company or make other arrangements with creditors.

Lady Lynne was founded in 1938 by Steve Aranoff’s father, Morris Aranoff.

MOVING AROUND: Paul R. Cohen has been named vice president of U.S. field sales at Playtex Apparel. He succeeds Maurice Reznik, who has been named vice president of the Warner’s division at Warnaco Group, a new post.

Before joining Playtex, Cohen was president of Warnaco’s licensed Fruit of the Loom bra and Warner’s private label divisions.

Mark Ryan, who had been vice president of marketing and sales for Warner’s private label, succeeds Cohen.

Reznik now reports to Larry Karp, president of Warner’s. Regional sales vice presidents Sid Greenfield, Jerry O’Keefe and Fred Olson, who had been reporting to Karp, will report to Reznik.

At Playtex, Cohen reports to Lee A. Chaden, president of the U.S. and WestFar divisions.

VANITY FAIR TAPS DENNIS: Tommy Dennis has been named to the new post of vice president of private label at Vanity Fair Mills. Dennis was a director of Vanity Fair private label for three years.

In other moves at Vanity Fair private label, Alberta Myers and Camille Block, both formerly merchandise managers of product development, have been promoted to directors. Myers will continue to be responsible for bras and shapewear, and Block will continue directing the daywear, sleepwear and robes segment.

Dennis, Myers and Block continue to report to Janet Peters, a VF corporate vice president who oversees private label innerwear.

KELLWOOD BUYS TWO NAMES: Kellwood Co. has acquired the trademarks for the intimate apparel labels Intimate Concepts by Terry Russo and TRtoo. Terms of the deal were not disclosed.

Both names are the creation of Terry Russo, who has been in the industry for 25 years. Russo has designed for Lily of France, Victoria’s Secret, Gilead and Gossard. Annual volume for the two sleepwear lines combined is about $4 million. In addition, Russo has joined Kellwood as vice president of Intimate Concepts, which will become a business unit of Kellwood’s Crowntuft Manufacturing division. She will report to Gabriel N. Hakim Sr., president of Crowntuft.

Hakim noted that sales volume for the Intimate Concepts and TRtoo lines is expected to double over the next two years through EDI and Crowntuft’s established retail base.

The Intimate Concepts and TRtoo lines will continue to be shown at the Intimate Concepts showroom here at 180 Madison Ave.