ROYALTON SHOW: The third edition of the Boutique Lingerie New York trade show will be staged Feb. 7 to 9 at the Royalton Hotel.

The three-day event, which is open from 9 a.m. to 7 p.m., is organized by ready-to-wear and lingerie designer Samantha Chang. The compact trade fair is focused on up-and-coming designer labels as well as fashion-forward lingerie brands from the U.S., Australia and the U.K.

A diversified group of exhibitors will include: Bezi, Beau Bra, Charnos, Commando, Madame V, NiteSweatz, Poet, Sexy Panties and Naughty Knickers, The Lake & Stars, Playful Promises, Myla, Samantha Chang, Zovo Lingerie, Damaris & Mimi Holiday, Guia la Bruna, Jimmyjane, Julianne, Papinelle, Wicking Sleepwear, Fleur England, Arobatherapy, Hot Dot Greetingwear, 2 Belles and Jodi Gallaer.

The event “gives small, independent brands an alternative to exhibit at a more intimate and exclusive environment, which gives our buyers more attention,” Chang said. “The show is building a nice reputation, especially among younger, international talents like those who show at the Spicy Garden section at the Salon International de la Lingerie in Paris. The show also represents a marketplace where specialty stores can find special and exciting new products, products beyond the normal big brands that [have] been dominating the industry. Boutique Lingerie NY has found its own niche.”

The next three Boutique Lingerie New York shows are scheduled for Feb. 7 to 9, May 6 to 8 and Aug. 5 to 7.

There also will be four Lingerie Boutique shows during Los Angeles Fashion Week: March 23 to 26, June 8 to 11, Aug. 10 to 13 and Oct. 26 to 29. The Los Angeles venues are on the fifth floor of the Gerry Building, across from the California Mart.

ASIA ENCORE: Eurovet, the leading lingerie and beachwear trade show organizer in the world, will be launching its second Asian trade fair April 3 and 4 in Hong Kong. It will be called Hong Kong Mode Lingerie and will be at the Hong Kong Convention and Exhibition Centre.

The decision to stage a second edition in Asia follows the success of the Shanghai Mode Lingerie trade fair that was launched in October 2005. The Shanghai rendition was followed by a second successful show last December, said Anne-Manuele Hebert, international manager of Eurovet.

This story first appeared in the January 29, 2007 issue of WWD. Subscribe Today.

Hong Kong is a “major hub in Asia with many advantages, such as its main location for key regional offices and buying groups, a huge and innovative distribution network and a cosmopolitan city easy to reach from anywhere in Asia,” Hebert said.

The format will include Interfilière Asia, which will focus on fabrics and fibers, and a “private lingerie” platform of top international and Asian brands, she said.

“Eurovet is very confident that Hong Kong Mode Lingerie will develop rapidly, as already 60 percent of the exhibitors of Shanghai Mode Lingerie are keen on participating in the Hong Kong show, and 90 percent of visitors said they would also visit Hong Kong,” Hebert added.

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