STREET SKIVVIES: Freshpair.com, an Internet retailer of women’s and men’s underwear, will stage its fourth annual National Underwear Day Aug. 9 in New York. The street theater-inspired event will feature 30 female and male models parading in their undies through heavily trafficked areas, including Times Square and Grand Central Terminal.
The models will poll pedestrians on their underwear preferences: boxers, briefs, thongs or panties. Survey results will be posted on the freshpair.com Web site. Passersby will be asked to sign a petition to recognize National Underwear Day.
The purpose of the event is “to get more recognition for underwear,” a company spokeswoman said.
She noted that pedestrians in the street will be “encouraged” to change into a fresh pair of underwear inside opaque nylon dressing tubes supplied by underwear maker C-IN2 and freshpair.com.
“We did it last year,” she said. “The weather was hot. People, all kinds of people, young and old, were changing their underwear in the tubes. It’s a New York kind of thing.”
Freshpair.com sells brands such as Calvin Klein Underwear, 2 (x)ist, Wacoal, Chantelle, Le Mystère and Bali.
NEUBURGER LICENSEES: In a move to expand the Karen Neuburger brand beyond sleepwear, the KN Karen Neuburger company has signed three licensing agreements for fall: a deal with Newport Sportswear to produce a line of sweaters and casual separates for women; a pact with Northern Cap & Glove to manufacture a line of women’s knit hats, gloves and scarves, and an agreement with Pacific Connections Inc. to create a line of leather handbags, totes and accessories.
The KN Karen Neuburger apparel and accessories collections will be targeted to upper-tier department stores, several of which sell Neuburger’s sleepwear, loungewear, slipper socks and active-inspired separates.
The casual sportswear line will feature relaxed silhouettes in voile and twill fabrics as well as blends of rayon and spandex, cotton and Modal, and silk. Suggested retail will be $25 to $175.
Knit accessories will include mohair, fleece and textured and ribbed plush yarns in bright solids and heathered patterns. There are plans to expand the line to year-round woven accessories for spring 2007. Suggested retail will range from $25 to $45.
The leather goods will be priced between $65 and $145. The fall collection will offer soft leathers, suede, coated canvas and printed fabrics.
Michael Penn Sr., vice president of licensing, said the KN brand offers products “that help simplify consumers’ lives.”
In March, the Neuburger company bolstered its KN Home Collection when it launched bedding collections produced under license by International Home fashions and separate blankets and throws licensed to Biedelack. The home accessories division includes luxury mattresses made under license by Simmons.