How to wear regular jeans in the California summer? Don’t, was the solution Mary Bruno, J Brand’s head of design, came up with when tackling the challenge traditional denim weight presents in high temperatures. Instead she plied new techniques of treated cotton linen dyed like denim for cropped baby flares and skinny jeans done in white and chambray colors.
“Linen is a huge message for us,” said Bruno at J Brand’s spring presentation. “It’s not a very stable yarn but the technology has changed so you can use it to do denim.” She interspersed cotton-linen trousers, jean jackets and halter tops with 100 percent linen dresses and shirts. The main color scheme was white and washed-out chambray blue, giving everything an ultralight freshness — including the lineup’s experimental “poolside” moment of bandeaux denim tops and briefs inspired by Palm Spring’s culture of lounging as opposed to immersion.