NEW YORK — Angela George, designer of the Alice & Trixie contemporary line, wants to snap women out of a denim funk with her pants-only line, Jack.
“It seemed like the denim market peaked, but now I think it just had a surge,” said George, who is launching Jack for fall. “It’s just so saturated now. We’re going to get over that hill.”
Jack, a line of sexy-fitting trousers designed for the girl who loves to wear jeans, is her attempt to wake consumers up to another bottoms offering. While they work for the office and for going out, George admitted, “They might be a bit more for going out. The pants are fitted on the butt, but wide on the leg. Even if it’s a bit baggy, it’s still sexy. Girls want sexy pants. That’s what they want from jeans. We’re addressing that same girl.”
The fall collection consists of “10 or 11 styles,” said George, in either wool or viscose blends. “And we usually use some Lycra.” The Harly, the core shape, is a leg-lengthening, fitted style with slant pockets. The Mason “is a little more funky-casual,” George said. “It’s got patch pockets.” The Jackson is a full swinging gaucho, and the Madison is a low-waisted boot-cut trouser with crisscross belt loops.
The wholesale price range of Jack is $85 to $135. Stores such as Saks Fifth Avenue, Fred Segal Flair, Neiman Marcus and Henri Bendel will carry the line.
“We see the line positioned on the denim floor as an alternative to denim, but still giving the customer a sexy fit,” said Scott Tepper, fashion director and divisional merchandise manager for accessories, apparel and lingerie at Henri Bendel here. “Our denim/contemporary girl is not about a classic tailored trouser. There needs to be a fashion element as well.”
Tepper said he was especially fond of the cropped styles and pants with embellishment on the waistband. “Denim has been so explosive for us, but at the same time, we’re already looking to the next item that that girl might want.”
“I think buyers are always lusting for the next hot and different thing,” George said. She predicts the wholesale volume for the Jack line will reach $2 million in its first year.
In addition to Jack, George will continue to design the Alice & Trixie collection, named for the wives on “The Honeymooners” television series. “Alice & Trixie is more of a collection,” she said. “It’s more print-driven, but the same customer can wear both. We do have pants in the Alice & Trixie line, but it’s more about the tops and dresses.”
So who is Jack? “We thought, since it was a pants line, that pants were typically masculine, so we wanted to name it after a man’s name,” George said. “I think the name Jack is sexy and edgy.”