PARIS — Parfums Jacomo is set to introduce a women’s scent designed to bump the brand into the high-prestige stratosphere, according to company executives.
With Jacomo for Her, “we want to position ourselves at the top end,” said Patrick Van den Schriek, chairman of Sarbec, the skin care and fragrance firm that owns the Jacomo label. “This is not a one-shot, but a core product.”
Sarbec priced its new scent more than 30 percent higher than its most expensive existing women’s fragrance, Silences.
The new fragrance was concocted by Givaudan’s Marie-Aude Couture-Bluche, who said she was given a brief for Jacomo for Her that included a request for high-end materials. The result, she said, is a classic fragrance “reminiscent of some of the great perfumes of the Seventies, because of its cyprus accord.”
Jacomo for Her falls in the amber cyprus family. It includes notes of amber lily of the valley, rose, ylang-ylang, tonka bean and bergamot.
Denis Boudard of Qu’On Se Le Dise design agency in Paris created the heavy glass bottle. “We wanted to express the value of the juice by showing that it is protected,” said Boudard.
Jacomo for Her will be launched in 1,200 French doors starting Oct. 17. The fragrance then is to be rolled out to other European countries, South America and the Middle East by yearend. The U.S. launch is set for March. The new scent also will be available on an e-commerce site.
The fragrance is to retail for 48.50 euros, or $58.20 at current exchange, for the 50-ml. eau de toilette spray, and 69.50 euros, or $83.40, for the 100-ml. eau de parfum version.
While company executives would not discuss figures, industry sources expect the scent will ring up to $5 million in its first-year retail sales.