By  on December 2, 2015

Cinq à Sept is a new contender in the advanced contemporary market. The brand’s mysterious, anonymous name — which is pronounced sank-ah-set and translates literally to “five to seven,” the French version of happy hour — belies the well-known industry veteran behind the venture: Jane Siskin.

“It’s inspired by that perfect time when day turns to night,” Siskin said of Cinq à Sept’s aesthetic. “The name felt alluring and had a little bit of mystery.”

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