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WWD Denim In Depth issue 11/19/2009

Key men’s denim trends for spring include clean and classic five-pockets, skinny fits with stretch and shades of gray.

This story first appeared in the November 19, 2009 issue of WWD. Subscribe Today.


1. Classic, Clean Five-Pockets: Levi’s never go out of style, said Jennifer Althouse, denim buyer at American Rag, and the iconic brand is the Los Angeles store’s top seller. “I always have a customer for this look. Young and old, they always come back to Levi’s.”

 2. Vintage Washes With Rips and Repairs: Worn-in styles command higher prices than clean washes, said Thomas George, owner of the E Street Denim stores in Highland Park, Ill., and Lake Geneva, Wis. “The more work done to a jean, the easier it is for a customer to justify a premium price.”

3. Skinny Fits With Stretch: A growing number of men’s jeans are incorporating stretch fabric for comfort and fit, especially in skinny fits. “We do really well with Kill City in these styles, as they have a great price and interesting washes,” said Althouse.


4. Overwashed, Faded Hues: Pale blue denim is ideal for spring and summer months, as it tends to be lighter and softer. “This trend is very important in our spring assortment, as we’re one of the only brands to offer such a supersoft selvage in an alternative to white,” said Jerome Dahan, chief executive officer and creative director at Citizens for Humanity. At Seven For All Mankind, a pale ecru shade is a riff on this style.


5. Jean Shorts: Denim shorts have cleaned up and become less grungy for spring, according to Audrey Gingras, owner of New York’s Archetype Showroom. Its April 77 label offered a selvage style for spring.

6. Gray Denim: An increasingly popular alternative to indigo shades, “gray denim is a neutral that goes with a lot of looks,” said Gingras.

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