MILAN — Jil Sander AG has tapped Balenciaga executive Michele Sodi to be president of Jil Sander America, a new position.

Sodi will oversee the brand’s wholesale and retail business in North America and will be based in New York. He starts on Monday and will report to Jil Sander chief executive Gian Giacomo Ferraris, who was a colleague when they worked at Gucci Group.

Sodi’s priorities will be to balance out the brand’s wholesale and retail presence and help the company double the size of its U.S. business to 50 million euros, or $63 million at current exchange, in five years, Ferraris said in an interview.

“I could see [Sodi’s] experience on the American market…and how he could build a strong relationship with clients and develop the market,” Ferraris said.

Sodi replaces Tina Goldberg, who left the brand about two months ago for personal reasons.

For complete coverage, see tomorrow’s issue of WWD.

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