PLAY TIME: Jonathan Adler, potter, designer and author, is adding another notch to his belt. He’s been named creative director of Fisher-Price, the educational toy company.

In a multiyear agreement, Adler will consult on style direction for Fisher-Price, which will be interpreted by internal designers and external consumer products partners. Fisher Price toys are geared to children ages newborn to five years old.

“Fisher-Price is an iconic and beloved global brand and it has been a dream to collaborate with them. My goal is to marry modern design with the brand’s expertise in early childhood development,” said Adler. “Babies — and parents — deserve baby gear and toys as stylish as they are.”

Adler’s work will be introduced this fall in Fisher-Price baby gear, newborn toys, crib bedding, nursery decor and infant apparel, and his impact will be more apparent in 2017.

“Jonathan’s influence will bring a modern sensibility to our iconic design,” said Jean McKenzie, executive vice president of Fisher-Price Global Brands. “While staying true to what we’ve always stood for — enriching developmental play, quality and safety — we are contemporizing form, function and style to write a new chapter in our brand history.”

Adler runs a fleet of 25 Jonathan Adler stores, as well as a wholesale business and e-commerce site. He is also the author of the “Happy Chic” book series.