By  on July 29, 2010

When Erin Fetherston took over as creative consultant for Juicy Couture in May, her first order of business was on the social circuit. “I attended the Met Ball,” says Fetherston. “That was my first official workday. I attended on behalf of Juicy.” Few would have known at the time, but that glossy, star-packed night would have a major impact on the direction of the Liz Claiborne Inc.-owned concern, now no longer helmed by founders Gela Nash-Taylor and Pamela Skaist-Levy. Fetherston wore her first Juicy Couture design, a Thirties-style champagne-colored velour gown with draped dolman sleeves. It’s now the inspiration behind her debut collection for the firm.

This story first appeared in the July 30, 2010 issue of WWD. Subscribe Today.

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