Karlie Kloss is the latest celebrity fan of budding brand Off-White; she stepped out Wednesday in New York dressed in a camouflage jumpsuit from the brand’s resort 2017 collection.
Virgil Abloh previously described the collection as “the essence of the relaxed Off-White girl. It’s her version of chic versus her version of lounge-y/going to brunch, and how it can seamlessly translate to one another.”
In a recent profile with WWD, Abloh said, “When the trends change, Off-White changes. My general premise is not about selling clothes. If that’s your end goal, then all of a sudden everything looks the same, you know — you start designing by numbers.”
His brand, which he launched online in 2013, has drawn strong support for its elevated approach to streetwear. Off-White started first with men’s wear before launching into women’s. “You know my style of clothing is basically a discourse between me and the kids,” Abloh told WWD. “That’s what the premise of the brand is. We’re talking straight to the market. But I believe in the romantic interchange between intellectuals about fashion.”
Off-White was on the short list for the 2015 edition of the LVMH Prize for Young Fashion Designers. Abloh is described as a contemporary of Demna Gvasalia of Vetements; Shayne Oliver of Hood by Air; Gosha Rubchinskiy, and Public School’s Dao-Yi Chow and Maxwell Osborne.
Kloss joins a growing list of celebrity fans of the brand, including Beyoncé, Rihanna, Rita Ora, Justin Bieber, Jay Z and Kanye West. Kloss also shared the image on her Instagram, writing “how did they catch me in my camouflage?”