By  on April 24, 2019

Fabletics is flexing its retail muscle in New York. On April 27, the El Segundo, Calif.-based activewear line cofounded in 2013 by actress Kate Hudson and part of the TechStyle Fashion Group opens it first physical store at 577 Broadway in Manhattan.

In addition to offering the digital-first brand’s full range of activewear, the 2,743-square-foot SoHo pop-up will have several interactive features to bring its active lifestyle to life, including an Instagram-ready mini boxing ring with custom gloves, and medicine ball installation for on-the-spot crunches.

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