Justin Bieber hit the stage in Hong Kong for Calvin Klein last week. The concert was part of the company’s new promotional campaign. The latest ads feature Bieber and actress Lara Stone getting all hot and bothered, with lots of the Bieb’s tats and undies in view. It brought back memories of Calvin Klein (the man, not the company), who discovered Kate Moss back in the early Nineties and memorably paired her with then-rapper Marky Mark (Wahlberg), of the buff bod and droopy drawers. WWD covered Calvin’s first hip-hop show in September 1992, dubbing the look “Calvy Cal.” The next year, Klein took his show on the road to L.A.’s Hollywood Bowl, where Moss and Marky (pictured here) posed onstage. Halfway down the runway, Marky’s jeans just happened to fall down, which WWD described as quite “the show grabber.”

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This story first appeared in the June 17, 2015 issue of WWD. Subscribe Today.

WWD covered Calvin’s first hip-hop show in September 1992.