NEW YORK — Izod women’s wear is no longer just an idea on the drawing board, and models sporting the cool, pastel-colored clothes drove home that point.
Executives from Phillips-Van Heusen and Kellwood Co., retailers and newly-appointed Izod executives celebrated the debut of the line at a party last week at the brand’s sparkling new showroom at 1411 Broadway here. Kellwood has the license to produce the moderate-priced women’s lifestyle collection from PVH.
Izod will launch with a spring 2004 collection at May Co. stores starting in November. The goal is to do in excess of $50 million at wholesale for the first year.
“It’s exactly what we envisioned,” said Suzanne Karkus, president of Izod women’s wear. “We had a target and the attitude that the product now embodies is exactly what we were going after. Our concept boards came to life when the models were wearing the product. It’s just refreshing, clean and bright.”
Prices for the collection will retail between $21 and $50, with the average price at $37, she said. The collection will include basic items such as denim and twill pants in full and cropped lengths, stretch woven oxford shirts, pique polos, twill jean jackets and twill shorts.
“It’s classic with a twist,” said Karkus, noting that Izod for women is not just basic and features non-traditional takes on classic prints such as gingham and paisley.
“This customer is 30 to 45 years old, multitasking and probably has a career and a family,” Karkus continued. “I feel I understand who this woman is because I’m leading that life. You want designer looks at an affordable price and all these things come into play.”