NEW YORK — Kellwood Co. has named Jeffrey Aschkenes as president of its Kellwood New England division.

Aschkenes, a 25-year apparel industry veteran, is responsible for the overall direction and operations of Kellwood New England, the unit that includes the company’s Emme, Bill Burns, David Brooks and Northern Isles better-to-bridge-price brands. With a background in marketing, merchandising and brand development, Aschkenes has held positions at Polo Ralph Lauren, Tweed’s, J. Crew and Brylane.

Based in Brockton, Mass., Aschkenes reports to Stephen L. Ruzow, president of Kellwood women’s division, and he succeeds Donald Baron, who left the company.