Kelly Gray makes living the St. John lifestyle look easy. Her cool aura anchors the brand’s image, after all. But it takes plenty of effort. Out in the middle of the Arizona desert in a dusty, rinky-dink theme park, Gray poses with her pack of grizzly male models-cum-cowboys for the summer ad campaign. The women on her crew have stripped down to tank tops and shorts. The guys are bare-chested. Gray, who has served as the company’s president since 1996, is dressed in head-to-toe black leather and sweating it out.

This story first appeared in the June 18, 2002 issue of WWD. Subscribe Today.

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