NEW YORK — Kinara’s Olga Lorencin-Northrup and Christine Splichal are planning to show a little more skin — skin care products, that is.
The duo is rolling out a new skin care line specifically for dry skin, and will be adding distribution — The Studio at Fred Segal — in June.
Lorencin-Northrup, born and raised in the former Yugoslavia, and Splichal, a French native, opened Kinara — the name means “on the edge” in Hindi — in Los Angeles in October 2002. The space, on North Robertson in West Hollywood, includes a day spa, skin care clinic, cafe and boutique — Lorencin-Northrup is the skin care expert, while Splichal, a noted restaurateur, works with chef Elizabeth Mendez to create seasonal menus prepared with mostly organic ingredients. The cafe serves breakfast, lunch, tea and early dinner to both spa goers and those stopping by for a bite to eat. Splichal also came up with the concept for Kinara Cadeaux, the facility’s boutique, which sells accessories used in the spa —including pillows, throws, linens and glassware — as well as a variety of “artisan objects which are not commonly found at retail here,” said Splichal.
The Kinara product line came out of Lorencin-Northrup and Splichal’s search for items to tame their oily skin. “Selfishly, we decided to do products for our skin first,” said Lorencin-Northrup, adding that development on the latest line, a five-product grouping for dry skin, happened over the last two years. In total, there are now 10 Kinara-branded skin care products. “After developing basic recipes, we work with cosmetic chemists to make the recipe into reality, and then the dance begins.”
Kinara’s products are currently available in 13 doors, and online at kinaraspa.com and hqhair.com. While Lorencin-Northrup concedes that more doors will be necessary in the future — the Kinara products are headed into The Studio at Fred Segal in Santa Monica in June — she said she wants to make sure that everything is meticulously planned first. “One of the reasons we’re so hesitant to go wider is because I am so paranoid about education,” said Lorencin-Northrup. “While I’d like to see us have greater distribution, first we need to make sure that those who will sell this brand really get it. It’s not that we don’t have enough products in the world — but there isn’t nearly enough education.”
Kinara products range in price from $35 to $110, with products in the new dry skin range starting at $40. While neither Lorencin-Northrup nor Splichal would comment on projected sales, industry sources estimated that the dry skin line would do about $500,000 at retail in its first year on counter.
One future goal is to open a New York space, although the duo is in no hurry. And Lorencin-Northrup said she would love to create a body serum that delivers benefits similar to those intended for the face.
“Your face isn’t the only part of your body,” she said. “Shouldn’t the rest of your body look good, too?”