NEW YORK — The Komar Co. has signed a licensing agreement to produce a line of daywear, robes and sleepwear bearing the Le Mystere label.

Le Mystere is an upscale bra brand created in 1991 by Michael Rabinowitz, who also owns The French Room, an intimate apparel distributor here.

The luxury bra label is the first in a portfolio of high-end brands the 98-year-old Komar firm plans to develop for its newly created luxury division, said Charles Komar, chairman and chief executive officer.

The collection will be launched in March 2005 for fourth-quarter holiday selling, said Rabinowitz, a 38-year veteran of the intimate apparel industry. The location for a showroom dedicated to the new line has not yet been decided, he said. The French Room is at 183 Madison Avenue, while the Komar firm is headquartered at 16 West 34th Street.

Wholesale prices haven’t been finalized, but daywear is expected to average $25 to $50, and sleepwear, $35 to $75. Fabrics will include a range of natural and man-made knits, especially “lots of slinky knits,” said Ann Caetano, president of Komar’s luxury division. “The important thing is these are knits that give support and coverage but won’t show any bumps or bulges. They will take prints well and be very comfortable.”

“We really want to service the existing Le Mystere customer who shops major department and specialty stores and boutiques. All of the retailers are very curious about this new collection,” said Caetano, a former divisional merchandise manager of intimate apparel and hosiery at Saks Fifth Avenue. She described the collection of basics and fashion items as “very modern, sleek and stylized.”

— Karyn Monget

This story first appeared in the October 18, 2004 issue of WWD. Subscribe Today.